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William Bernbach – 5 Quotes

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5 Quotes by William Bernbach

 

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

– William Bernbach

Word of mouth is the best medium of all.

– William Bernbach

In communications, familiarity breeds apathy.

– William Bernbach

I warn you against believing that advertising is a science.

– William Bernbach

The most powerful element in advertising is the truth.

– William Bernbach

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